MICE to meet you.

Four letters that conceal a whole world: the acronym MICE stands for Meetings, Incentives, Conventions, and Exhibitions. Berlin, as one of the most favoured global event destinations, takes a leading role in this world.

Indeed, everything finds its place and connection here: the suitable hotel for gatherings of every type and scale, the ideal location for after-work parties, distinctive incentive offerings, service providers adept at tailoring any idea to perfection. One of the most captivating capitals converges with individuals from around the globe and various industries, harmonising the pleasurable with the pragmatic.

This encapsulates the essence of our MICE campaign for our client, Visit Berlin: Through imagery and videos, we interweave the worlds of business and entertainment. The latter even encompasses a video generator, empowering customisation of content to align with the focal points of organisers and service providers.

The campaign serves a dual purpose: not only promoting the economic hub but also highlighting the irreplaceable value of in-person interactions, an experience unmatched by virtual conferences.