BORIS BECKER SHOWS GERMANY HOW SELF-IRONY WORKS.

We have been the lead agency for B&B Hotels since 2013. During this period, the number of their hotels in Germany rose from 55 to 102. The new campaign with Boris Becker is likely to drive the expansion of what is now Germany's largest budget hotel chain even further. Game Set Match BB and B&B.

The very first film in which Boris Becker asked what he did with all his money generated huge media coverage and became a viral hit. The spots are flanked by banners on the web and numerous campaigns in the hotels and on social media platforms - even on those of our tennis hero.

From RTL and BILD to FAZ and SPIEGEL to GALA and W&V, the big media brands were enthusiastic about the friendly way in which we staged two brands: Boris Becker and B&B Hotels. 

In the new spot, Boris Becker is in a really bad mood. And proves once again how to make fun of yourself. Both films are currently pursuing a career like Becker himself once did: they started out as purely online films and are now being shown on the major TV stations.